5 Reasons Real Estate Blogs are Over-Hyped
Posted: August 31st, 2006
Category: Real Estate News
Disclaimer: I am a REALTOR and I blog. Oh, and I make lists.
1. Buyers and Sellers are human.
Humans want instant gratification, especially when surfing the Internet. If a Buyer or Seller finds your blog because of high search engine results, then you better have a topic of interest to them on the page they enter or you will suffer the wrath of the “back” button.
2. T K B Rush Week
Tappa Kegga Blog is looking for new bloggers to join the network of linking, commenting, and flaming or… pay to join the fraternity/sorority and think your cool while we haze you and then prop you up for the rest of your life (or until we flame you out).
3. Not enough local content.
If a human were to be interested in a blog, odds are they would want to know about information that affects them, their property and their lifestyle. Do they really care who Redfin, Zillow, or Trulia is mashing up with?
4. Blog is a weird term.
And humans don’t like other weird humans. Most people are still confused by blogs and their functionailty. RSS? Feed? 2.0? Archive? Blogroll? Subscribe? Why bother.
5. Blog lists are too long, over-used, and mostly irrelevant.
Buyers and Sellers are still human. Modern humans still want instant gratification and now they want relevance and they don’t want gimmicks, especially long and hard to read ones. Having a blog + having a list does not = having a clue.
- Stay tuned to this blog via RSS or email subscription as I try to unaccomplish all of the above. (tongue firmly planted in cheek)
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