Comments on: Dear Facebook Realtor:

By: bnix

bnix — Sat, 06 Mar 2010 17:06:02 +0000

Aida:
My advice is to stop thinking of your business as a separate 'profile' or some variant form of 'you'. Think of your business as a 'business' and then create a Page for your business. Your FB page could be about the local geography you intend to serve with your business. OR perhaps a certain niche within your local real estate marketplace (like Green, or 1st Time Buyers, High-Tech Homes, etc..) OR just brand your business (The A Team, Results First Group, ABC Living, etc...). Then manage that Business (and the FB page for it) as if you are building a new business from the ground up (because you are).

Here is an example of how we built our company FB Page: http://www.facebook.com/maxsell

By: aida_m

aida_m — Sat, 06 Mar 2010 16:52:32 +0000

Hi Brad, great article! Before I read the bit about “Real Estate Agents do not need Facebook Pages”, I actually had this in mind: I'm a new real estate agent and I currently have almost 300 people on my Facebook friends list. I was thinking of creating a FB page for real estate marketing/personal branding purposes and leveraging on the number since most of my friends are recent grads/newly married/etc. and many of whom are starting to look for properties to own/rent. I figured that way I can separate my personal profile from my 'business' profile, and those friends who join my FB page can keep up-to-date with my listings (instead of spamming via my personal profile — I'm sure not everyone of my friends may be interested) among other posts. Of course, eventually, I'm hoping to use my FB page for networking and expand my 'fan' base as well. What do you think? Appreciate your advice, thanks!

By: bnix

bnix — Sat, 06 Mar 2010 09:06:02 +0000

By: aida_m

aida_m — Sat, 06 Mar 2010 08:52:32 +0000

By: sahahn

sahahn — Tue, 16 Jun 2009 00:16:32 +0000

Hi Brad: Great post!!! I love your line, “I would rather have friends than fans”. I try to talk agents out of getting on Facebook everyday because most of them approach it the wrong way. They are hearing that they “need” to be on Facebook as a real estate agent, so they get on and start pushing real estate 24-7. To this I say, UGH, give me more than a lame real estate status update, sell to me if you must, but please be creative about it or I will break up with you on Facebook. If you are on Facebook, just be social – all real estate is social whether online or in person and if you are doing it right, the business will come to you. Just my opinion though …

By: annmariebelair

annmariebelair — Thu, 04 Jun 2009 17:08:33 +0000

Great article and I agree! Haven't had the time to create my “pages” yet!! I especially love the disclaimer…!

By: TalkCharlotte

TalkCharlotte — Mon, 11 May 2009 15:26:37 +0000

I really like your philosophy. I agree, it is definitely just another was of forming a community. I get it now. Thank you for this article.

By: brownb84

brownb84 — Mon, 04 May 2009 13:07:39 +0000

Awesome post Brad. The first thing I talk about in most every class is that Social Media is not a mass marketing tool. Using it that way makes you look like a door to door salesman.