Why in the world would a Realtor promote a FSBO? Because I think this seller is on to something great for both sellers and Realtors. The owner has created a blog just for selling her house. www.3581winfairplace.com By marketing her home on a blog, the seller will reach more buyers faster on the Internet and can also put the URL on a yard sign to give more information to drive-by buyers.
Realtors should take notice of this clever way to promote listings! Sellers should encourage their Realtor to use this marketing tool and even offer to help the agent get a blog started. Too many times in the real estate industry I have seen Realtors and their clients at odds or acting awkward about working together. Seller’s should engage Realtors (and Realtors should engage Sellers) in a teamwork fashion. Two minds are greater than one!
Representing a Seller is absolutely about teamwork. If the seller doesn’t keep the property in showing condition and make it available to buyers at appropriate times, then the Realtor is hindered from performing his job effectively. Likewise, if the Realtor doesn’t spend time and money promoting the property, then the Seller is wasting valuable time on the market. By entering into the Realtor : Seller-Client relationship as a team, everyone benefits by a quicker sale for optimal price.
I encourage all Realtors and Sellers to work as a team, share ideas and strive to accomplish the common goal together.
* This specific FSBO is a buyer-client of mine and will become a seller-client if she does not have success as a For Sale By Owner. Please monitor our progress as we work as a team to sell this property and buy a new one.
