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LoopNet Continues to Make the Right Moves

By: Brad Nix, Managing+Broker
Posted: November 14th, 2007
Category: Real Estate News



  Maxsell readers know what a huge LoopNet fan I am…. LoopNet Needs Love, LoopNet Love Triangle, LoopNet Commercial, so it will not come as a surprise when I sing their praises once again.  LoopNet continues to deliver quality exposure for commercial properties for an excellent value and now they have partnered with over  100 online newspaper partner websites, including The New York Times, Los Angeles Times, Boston Globe, Chicago Tribune, Dallas Morning News and Miami Herald. 

Pat Kitano pointed out the new partnership in his blog Transparent Real Estate and had this point to make: "The quid-pro-quo: Loopnet gives their Showcase Property advertisers more bang for their buck and the newspapers receive commercial listings content."  He goes on to point out that this may be the future for newspaper classifieds and real estate.  There is a good reference to the Inman News article about the blurring of print and online ads.

LoopNet had this to say about the partnership, ""Showcase Property Listings now deliver up to triple the exposure of Premium Listings and 10 times the exposure of Basic Listings. These newspaper website partnerships continue to expand the unparalleled exposure and results available for LoopNet members." Showcase Property Listings are available exclusively to LoopNet Premium Listings.  You can read the entire Press Release at prnewswire.com

Maxsell Real Estate is proud to be a Premium LoopNet member and I just upgraded one of my best value investment listings to be featured ont he 100 plus newspaper websites.  I will give everyone feedback on the results and leads generated from this Premium Listing:

This entry was posted on Wednesday, November 14th, 2007 at 9:40 pm and is filed under Real Estate News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

  1. Kathy Drewien November 15th, 2007 at 12:09 pm

    A timely article, Brad. LoopNet and Pat Kitano are both here at the NAR Convention in Vegas. I had the opportunity to hear Pat speak yesterday and he emphasized the points you made. The lines between traditional and online marketing are growing more blurred.

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