Maxsell Real Estate tops Large Brand Brokers

98% of home buyers find the Internet useful when searching for a home.

1 in 3 buyers finds the home he or she ultimately purchases on the Internet.

According to a recent Consumer Reports survey… 85% of Keller Williams agents advertised homes on the internet, compared to only 76% of RE/MAX agents and 75% of Century 21 agents. These numbers may sound impressive, but all brokerages should do better.

At Maxsell Real Estate 100% of our agents advertise homes on the internet.

Each and every home listed with Maxsell is automatically syndicated to the following websites:Google Base, Cyberhomes, AOL Real Estate, Trulia, Yahoo! Classifieds, Oodle, Lycos, Homescape, Hotpads, Vast, CLR Search, Lake Homes USA, MyRealty, PropBot, Zillow

These sites are in addition to the Realtor.com syndication network of 1500+ websites across the country. Listing your property for sale with Maxsell Real Estate ensures that your listing will gain maximum exposure on the web.

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Posted: November 6th, 2008

Filed Under: real estate news

Tags: atlanta, real estate marketing

About the Author | Brad Nix

Brad is the managing broker and co-owner of Maxsell Real Estate and co-founder of REtechSouth. He is also an accomplished commercial agent in the North Atlanta real estate market. Brad also serves as the Vice President for the Cherokee Association of Realtors and as Director for Security Bank of North Metro. Brad enjoys real estate, technology, good music, nice people and dark beer.

Reggie from Cyberhomes

Hey Brad-
There is no question that you and your agents get how to market properties online. Over the years our online paths have crossed often and I continue to be impressed with your creative marketing and ability to stand out in a crowded space.

Best regards,
Reggie from Cyberhomes

bnix

Thanks for the kind words Reggie. We are always looking for better ways to improve our marketing and services thru technology. In fact, our new property valuation service from cyberhomes is another example of us testing the tools available. Check it out at http://maxsell.net/cyberhomes/

Reggie from Cyberhomes

See that's what I'm talking about....looks awesome!

John C

Amen!

Just wondering, how do you like the syndication? I don't do as many as you list, and am wondering your impressions on the cost / benefit scale.

Thanks,

John

bnix

We handle all syndication at the brokerage level. So our agents can focus on servicing our clients and not worrying with feeds or formats. The cost/benefit scale is still developing. These syndication services haven't been around long enough to really get a good graph of performance. However, I do like Listhub's reporting features, in the last 30 days we have had 165 specific property-page views from our syndication services alone. This is of course outside of Realtor.com syndication and our direct website. That's about $0.35 per page-view last month, not bad considering what print advertising costs for just one phone call.

Brent_Ellis

Brad, I think CR has this one wrong...or some additional info. is missing.

A KW Agent HAS to enter every listing not only in to the local MLS's, but in to our own Listing System (KWLS which allows 30 pics)...it feeds all of our listings to each agents website, plus various other sites (Trulia, Google Base, Yahoo Real Estate, Homescape, Zillow, AOL Real Estate, Frontdoor, Cyberhomes, etc.). The only way a KW agent isn't advertising on the 'Net would be if they are soley Buyer's Agents and never have a listing.

Now if this survey asked agents 'How much Internet advertising do you pay for in addition to what your company provides?', then that 85% could be accurate.

But I don't fault you for using a credible source to help differentiate your company from the competition!!

bradnix33

@Brent That's great to hear. Every broker should be syndicating listings. However, I am assuming (dangerous, I know) that the Consumer Reports survey included all of the country and it's possible that only 85% of KW brokerages do what your office does. I think it would be incredibly exaggerated to think 85% of any group of Realtors spent more money or attention to online marketing. According to the 2007 NAR Member Profile: Nine out of 10 members report their firm has a web site, and 61% have a personal web site, which they have maintained for a median of three years. However, I am certain that your office is doing a great job and is one of the 85%. COngrats to KW for being the top big brand brokerage!

John C

Thanks for all of the comments on syndication. I wonder how much is too much / how much is enough. I don't want to dilute my own presence by loaning my listings to some of these syndicators. To me it just doesn't make sense to hand them too much content that they may in turn parlay to charge us more for giving them content. But then again I also see the value in putting some other pages out there that would lead back to me.

bnix

How much is too much? Great question. I will stop syndicating to specific sites when they prove to be bullies with my data. Until then, I feel that I owe it to all of our clients to promote their properties as much as possible on the internet.

Budi Waluyo

What a wide spread. But how is the effectiveness ? I don't find an answer so far how internet support in real estate marketing effort. Doesn't internet just collect leads or prospects ? How can we ensure leads to turn into buyers ? It still needs hard effort, I think.