In this age when it’s become obvious that “word of mouth” is still king, but “word of mouth on Facebook, Twitter, and blogs” now reigns supreme, I’m grateful that my town is one that’s looking toward the future. From starting open dialogs with their fans on Facebook to “tweeting” about upcoming events and sales, downtown Woodstock is quickly becoming one of the most social media-savvy towns in the Atlanta-Metro area. In an effort to stay better connected with their customers, merchants have begun teaming up for “Digital Downtown” meetings held every Wednesday at the Right Wing Tavern to learn about how to successfully incorporate new media tools into their online presence. The group ranges in internet skill level from novice to expert, but brought together by the common goal of encouraging fans to shop and eat locally, they are reinforcing the reality that “real life” sales often spring from “virtual” conversations. Well done, Woodstock!
Brad Nix, co-owner of Maxsell Real Estate, is on hand at Digital Downtown meetings to share his knowledge of new media techniques with merchants.
