Real Estate should be Good
Posted: May 24th, 2008
Category: real estate news
I am tired of companies telling me how green they are.. It seems as if every single company now does something green just because it’s hip to be green. Don’t get me wrong, I am for saving the environment, conserving, recycling, etc… I just get frustrated when companies throw it in my face about one or two things they do green. Shouldn’t doing what’s right and what’s good be a given and not an advertisement?
Okay, I’ll step down from the soap box and share a Good story.
Good is a real estate development in Sacramento that opens this weekend. Their mission and process is admirable and may very well become the standard for future real estate projects across the country. They also have a great concept for doing good across the globe. Here is their commitment:
“The commitment is simple: for every eco-urban house LJUrban sells, we will fund the training of a local mason to build sustainable homes for families in West Africa. We hope the long-term impact of this commitment means entire villages throughout West Africa will experience dramatic socio-economic transformation.”
How does this commitment specifically correlate with your Good project?
Good has 35 homes: For each home that sells, we will give enough money to train one VN builder and support him in developing as an independent entrepreneur with his own team of apprentices. As a result, the program of construction of ecologically sound, sustainable, VN homes for rural families in Burkina Faso will be accelerated, and work will be provided for villagers currently unemployed.
Does a Good house cost more in order to pay for this?
No. We’re covering the cost. The prices for the homes are not established and then “marked up” to pay for this. Likewise, it’s not a “value-added” option. You are simply buying a house that helps build a village. In this sense, we’re both helping build houses in Burkina Faso! — us by covering the cost, you by buying the house.
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