Comments on: Small Brokers vs Large Brokers http://maxsell.net/small-brokers-vs-large-brokers/ Buy, sell or lease real estate in North Metro Atlanta, GA. Homes, office space, industrial warehouse, land and investment properties. Wed, 04 Apr 2012 15:24:05 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: dyork http://maxsell.net/small-brokers-vs-large-brokers/comment-page-1/#comment-14460 dyork Tue, 15 Jul 2008 23:43:35 +0000 http://maxsell.net/?p=478#comment-14460 I'm with a small firm and feel we have a distinct advantage because we specialize in residential land, developed lots, and mixed use communities. Our background as land developers for 18+ years provided the perfect segway into this market and we've found that builders and developers love the concept. Since we've had relationships with these people for so many years we get calls all the time to discuss; who is selling; who is buying, where are they buying, etc. It's allowed us to stay on top of this market and network within our niche market. I guess if you're in to "brand loyalty" then one will stick with the big firms. I'm with a small firm and feel we have a distinct advantage because we specialize in residential land, developed lots, and mixed use communities. Our background as land developers for 18+ years provided the perfect segway into this market and we've found that builders and developers love the concept. Since we've had relationships with these people for so many years we get calls all the time to discuss; who is selling; who is buying, where are they buying, etc. It's allowed us to stay on top of this market and network within our niche market. I guess if you're in to “brand loyalty” then one will stick with the big firms.

]]> By: dyork http://maxsell.net/small-brokers-vs-large-brokers/comment-page-1/#comment-5694 dyork Tue, 15 Jul 2008 16:43:35 +0000 http://maxsell.net/?p=478#comment-5694 I'm with a small firm and feel we have a distinct advantage because we specialize in residential land, developed lots, and mixed use communities. Our background as land developers for 18+ years provided the perfect segway into this market and we've found that builders and developers love the concept. Since we've had relationships with these people for so many years we get calls all the time to discuss; who is selling; who is buying, where are they buying, etc. It's allowed us to stay on top of this market and network within our niche market. I guess if you're in to "brand loyalty" then one will stick with the big firms. I'm with a small firm and feel we have a distinct advantage because we specialize in residential land, developed lots, and mixed use communities. Our background as land developers for 18+ years provided the perfect segway into this market and we've found that builders and developers love the concept. Since we've had relationships with these people for so many years we get calls all the time to discuss; who is selling; who is buying, where are they buying, etc. It's allowed us to stay on top of this market and network within our niche market. I guess if you're in to “brand loyalty” then one will stick with the big firms.

]]> By: Alpharetta Real Estate » Small and Techy Trumps National and Expensive | Warmath Real Estate Forms Relationship with Maxsell Real Estate http://maxsell.net/small-brokers-vs-large-brokers/comment-page-1/#comment-1196 Alpharetta Real Estate » Small and Techy Trumps National and Expensive | Warmath Real Estate Forms Relationship with Maxsell Real Estate Fri, 20 Jun 2008 17:32:18 +0000 http://maxsell.net/?p=478#comment-1196 [...] idea of what the role of a broker could and should be in today’s real estate world … at Maxsell Real Estate Brad Nix discussed the merits of a large broker versus a small one … on this blog, I asked if [...] [...] idea of what the role of a broker could and should be in today’s real estate world … at Maxsell Real Estate Brad Nix discussed the merits of a large broker versus a small one … on this blog, I asked if [...]

]]> By: paynemar http://maxsell.net/small-brokers-vs-large-brokers/comment-page-1/#comment-5693 paynemar Wed, 18 Jun 2008 17:13:57 +0000 http://maxsell.net/?p=478#comment-5693 So true--it's funny, the big brands advertise that it the business YOU create but if one of those agents tries to leave and either go to a smaller company or start their own, they start going nuts and telling those agents that 'IN THIS MARKET you NEED a WELL KNOWN BRAND to sell a property" and it scares the agent to death--when those brands start paying my car, cellphone, health insurance, and expense accounts, then I will listen to them! So true–it's funny, the big brands advertise that it the business YOU create but if one of those agents tries to leave and either go to a smaller company or start their own, they start going nuts and telling those agents that 'IN THIS MARKET you NEED a WELL KNOWN BRAND to sell a property” and it scares the agent to death–when those brands start paying my car, cellphone, health insurance, and expense accounts, then I will listen to them!

]]> By: shaun76 http://maxsell.net/small-brokers-vs-large-brokers/comment-page-1/#comment-5692 shaun76 Sun, 15 Jun 2008 15:50:46 +0000 http://maxsell.net/?p=478#comment-5692 Brad, I'm asked this same question about once a week. Interesting post. I'm all for the smaller-is-better side of things. Brad, I'm asked this same question about once a week. Interesting post. I'm all for the smaller-is-better side of things.

]]> By: Michelle http://maxsell.net/small-brokers-vs-large-brokers/comment-page-1/#comment-5691 Michelle Sat, 14 Jun 2008 18:24:56 +0000 http://maxsell.net/?p=478#comment-5691 I think if you are a small company and using all of the tools available to you than it can really work for your advantage. I'm with a local broker instead of the "big brands" though we are much larger that most small brokers. (We actually have had the market share on listings over the cobrokes despite we only have offices in 3 states while the others are all national companies!) I think if you are a small company and using all of the tools available to you than it can really work for your advantage. I'm with a local broker instead of the “big brands” though we are much larger that most small brokers. (We actually have had the market share on listings over the cobrokes despite we only have offices in 3 states while the others are all national companies!)

]]> By: Vancouver realtor http://maxsell.net/small-brokers-vs-large-brokers/comment-page-1/#comment-5690 Vancouver realtor Thu, 12 Jun 2008 19:03:55 +0000 http://maxsell.net/?p=478#comment-5690 I a consider myself a "bigger small agent", on the other hand I am under <a href="http://jaybanks.ca/contactjay.html">Vancouver ReMax</a>. I think it's a good combination. clients know me as a local agent, on the other hand famous brand helps, when contacting new clients. I am satisfied. On the other hand, it's always a good feeling to be completely free :)<br>Jay I a consider myself a “bigger small agent”, on the other hand I am under Vancouver ReMax. I think it's a good combination. clients know me as a local agent, on the other hand famous brand helps, when contacting new clients. I am satisfied. On the other hand, it's always a good feeling to be completely free :)
Jay

]]> By: steve http://maxsell.net/small-brokers-vs-large-brokers/comment-page-1/#comment-5689 steve Wed, 11 Jun 2008 15:16:22 +0000 http://maxsell.net/?p=478#comment-5689 I agree with the local boutique agency. With reports that now more than 70% of all buyers start out looking online, the pull of a national broker has less and less weight. it used to be a selling tool that you had offices all over the country, but now it means next to nothing (to the consumer anyway). I agree with the local boutique agency. With reports that now more than 70% of all buyers start out looking online, the pull of a national broker has less and less weight. it used to be a selling tool that you had offices all over the country, but now it means next to nothing (to the consumer anyway).

]]> By: bnix http://maxsell.net/small-brokers-vs-large-brokers/comment-page-1/#comment-5688 bnix Wed, 11 Jun 2008 00:53:11 +0000 http://maxsell.net/?p=478#comment-5688 @Kevin I couldn't agree more. Brands do matter, but only if they are really good or really bad. In real estate, a potential client could have had a great experience with their last Big Brand Broker and think very favorably about calling an agent with same broker the next time they need RE services. However, it's just as likely that a potential client had a terrible experience with the same Big Brand Broker and would never call an agent from that firm in any market, ever.<br><br>Real estate is such a local business that I believe agents who create their own brand of service will stand out amongst a sea of mediocrity. I also believe that large brokerages perpetuate this sea of mediocrity by recruiting for numbers and not quality of service. @Kevin I couldn't agree more. Brands do matter, but only if they are really good or really bad. In real estate, a potential client could have had a great experience with their last Big Brand Broker and think very favorably about calling an agent with same broker the next time they need RE services. However, it's just as likely that a potential client had a terrible experience with the same Big Brand Broker and would never call an agent from that firm in any market, ever.

Real estate is such a local business that I believe agents who create their own brand of service will stand out amongst a sea of mediocrity. I also believe that large brokerages perpetuate this sea of mediocrity by recruiting for numbers and not quality of service.

]]> By: Kevin - Alpharetta Real Estate http://maxsell.net/small-brokers-vs-large-brokers/comment-page-1/#comment-5687 Kevin - Alpharetta Real Estate Wed, 11 Jun 2008 00:40:43 +0000 http://maxsell.net/?p=478#comment-5687 Brands definitely have power and help consumers make decisions when they have no other criteria on which to decide. I think the problem with most national real estate brands is that they have done nothing to distinguish themselves from the noise. Century 21 arguably does the most national advertising along with Remax but it is all name recognition marketing not product differentiation marketing.<br><br>Consumers are so convinced that there isn't a dime's worth of difference between any of the national brands, that it creates space for boutique brokerages and agents strong enough to articulate a real (service) difference. Brands definitely have power and help consumers make decisions when they have no other criteria on which to decide. I think the problem with most national real estate brands is that they have done nothing to distinguish themselves from the noise. Century 21 arguably does the most national advertising along with Remax but it is all name recognition marketing not product differentiation marketing.

Consumers are so convinced that there isn't a dime's worth of difference between any of the national brands, that it creates space for boutique brokerages and agents strong enough to articulate a real (service) difference.

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