Atlanta Real Estate News & Atlanta Homes For Sale

Please be careful when considering Facebook Pages as a marekting tool. I know it’s tempting to tap Facebook’s immense community to grow your bsuiness, but be careful in how you approach it.

Social networks should be for ‘network’ing and not your marketing plan. People don’t join associations, clubs, or real world groups and then go to the weekly or monthly meeting meetings with market updates. They go as themselves to develop relationships. Why do anything different just because it’s on the internet and not face to face? Of course, your career is part of what makes you ‘you’ and part of some of your conversations will be about your job/business, but to have a marketing plan in a social network just seems counter-productive to the real value of building relationships.

The skills required succeed in the real estate industry are changing rapidly. Consumers expect their agents to be tech savvy and masters at online marketing. No one reads newspapers to find their next home. Most begin their search on the internet. Buyers expect to find their next home or agent on the web and Sellers expect their property to be exposed to every possible buyer surfing the net. Cold calling is being replaced with email and pay per click marketing. Farming an area with postcards is being replacedby hyper-local blogging and traditional media is being replaced with social media. So how does the real estate agent of the future keep up with the skills and tools needed to succeed?