The Future of Real Estate is… Service
Posted: May 22nd, 2007
Category: tips, tools & tech
A simple way to break down American society is to say there are two kinds of people; one who provides a service and the other who consumes that service. As an upwardly mobile society, many of us switch from the role of a service provider to a service consumer and vise versa many times a day. Great service is something we all desire and seldom receive. Sadly, in regard to the transactions that occur the most in our daily lives, we have lowered our expectations on the level of service that we are willing to accept.
You go through a fast food drive thru and do not get what you ordered or the pizza that is delivered to your house gets there twenty minutes late. Going back through the drive thru or ordering another pizza isn’t generally worth the time and aggravation that it would take to get the vendor to correct the situation. So we eat whatever we received at the drive thru or half heartedly eat cold pizza. By not making the effort to correct the situation we reinforce our lowered expectations. But why should we not expect great service? In most cases it just takes a little more effort and the right attitude to make a difference in someone’s day.
There are transactions that occur infrequently in our lives. While these transactions are often associated with something good, like a vacation, they tend to cost more, generate uncertainty and raise stress levels. Have you ever started a vacation by standing in a long line at the airport and watched frequent flyers get through the ticketing, security and boarding process in a privileged and efficient manner while you struggle with the ever changing rules and processes? Have you ever been on a cruise where seasoned travelers know what the perks are and how to apply them? They know how to get on and off the ship with ease, and have booked their spa appointments and shore excursions before boarding the ship. Have you gone on a casino junket and watched individuals getting into a stretch limousine while you are climbing onto a bus? In most cases, the individuals that we observe receiving preferable or privileged treatment have been through the process several times and know what to ask for to obtain a greater level of service. Often the cost associated with getting the perks is not a prohibitive issue for individuals, but rather knowing that the perks exist and how to obtain them.
For the average individual in our society, a transaction that comes along fewer than most is the buying or selling of real property. Since most people do not buy or sell property often enough to know all of the ins and outs that are involved, many turn to real estate agents to help them navigate through the given transaction.
A professional, full service, real estate agent practices the processes that are required to market property successfully and to find the property that meets or exceeds the needs of their client. They take the time to listen and understand fully what their client desires are and work diligently to achieve the desired outcome. They work not only from their training, knowledge and experience involving real property transactions but from the cumulative knowledge and experiences of the other professionals in their offices and professionals from associated fields.
Each of us can contribute to raising the level of service expectations by making a commitment to care about the needs of our clients and to make a concerted effort to provide the kind of service that we wish to receive from other individuals.
Home Search
Join the Conversation
- Atlanta real estate
- marietta real estate
- woodstock real estate
- holly springs real estate
- canton real estate
- ball ground real estate
- jasper real estate
- ellijay real estate
- alpharetta real estate
- roswell real estate
- waleska real estate
Add New Comment
Thanks. Your comment is awaiting approval by a moderator.
Do you already have an account? Log in and claim this comment.
Add New Comment
Trackbacks
(Trackback URL)