"Well, you can forget your troubles with those Imperial slugs…
Posted: February 28th, 2006
Category: real estate news
I told you I’d outrun them.” - Han Solo
As reported by the NAR, the typical Realtor is 52 years old, has had a website for business use for 2 years, and communicates with their client via email half of the time. The scary part is, most of them are proud of these numbers.
We are in the middle of the most innovative industry changes to real estate in history. Technology is changing our industry faster than any other external force has ever affected change upon us Realtors. Real Estate agents have historically succeeded in hording information from the public to keep our jobs critical to the masses. Today, information is abundant and our roles are changing, rapidly.
Tax records are posted online by local governments, new national sites are providing property estimates, mortgage interest rates are posted online, home searches are nationwide at realtor.com, cities are compared with ease, school reports are one click away, and maps now include aerial images…information is abundant indeed. And yes, most agents have a website (regardless of how bad it is) and they do put an email address on their business card, but most agents are just Imperial Slugs when it comes to adapting to the new era of real estate.
As agents we should be embracing these changes, not fighting against them. The more educated the consumer, the easier it is to assist them effectively. Buyers and Sellers are not trying to find a way to eliminate agents, they just want someone they can trust. Real Estate is a relationship industry. As agents, we need to become the most knowledgable expert in an area and strive to fill in the gaps of public information. By clarifying contridicting data, correlating meaning to the numbers, and applying expertise to the specific transaction we will succeed where the Slugs are failing.
Blogs, RSS Feeds, SMS Messaging, GPS Mapping, and Video On Demand will all be expected in the real estate future. My point is they will not replace quality service providers. Top agents will embrace the change and excel at implementing service around the technology.
The troubles in our industry are being caused by Imperial Slugs resisting change. Well, you can forget your troubles…
I told you I’d outrun them.
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